Destination: Heartland was created to assist independent theater owners with the digital transition. It is a difficult time and we understand. There is much misinformation, confusion and there are many factors that impact your choices.

We are here to give you information about what you can expect with costs, revenue streams, equipment, and loan options with your digital decision. You have nothing to lose and information to gain by contacting us. We cannot give you a crystal ball on VPF’s or end of 35mm – that is not our purpose.

There are viable theaters that can finance AND CASHFLOW the conversion without VPF's. If you are one of them, we can do it all for you from loan to equipment, installation and service.

There are locations in competitive markets that have completely converted showing increased revenues from 16% to 24.5%. If you are experiencing a decrease in revenue, it becomes harder to get loans approved the longer you wait.

• Free Business Analysis, Projected Revenue Stream Cost Analysis
• Free Venue Rating for Banks and Booth Equipment Evaluation
• Free Comparative Valuation of all Loan Programs and Prequalification
• Buyer decision with competitive bundled market pricing
• If you say yes, $2500 Consulting Fee per venue
• Submission to Lender Network
• Loan Approval
• Booth/Venue Conversion

• Gene Oliver – CEO – Theater Operations, Banking, Loan Production Underwriting
• Carrol Kennedy – Loan Coordinator – Commercial Real Estate/Lending
• Cliff Anderson – Booth and Theater Venue Valuations for Bank’s Rating System
• David Miller – President - Perception Technologies Digital Equipment and Correspondents
• Jeff Battles – National Digital Installation Network, Perception Technologies
• Gary Knight – FFE – Seats, Auditorium, Lobby, Concession Remodel, Stadium Conversion
• Scott Huneryager – Consultant, Exhibitor Relations
• Jim Ely – Bank Relations, Underwriting Specialist – National Lender Network
• Larry Nelson – Business Valuations Pre Appraisal & Appraiser Assistance
• Louis Packard – Digital Equipment, Insurance Endorsements